Complete Sleep is one of IKEA's core advertising campaign pages for home products in 2025. The page is optimized quarterly, four times a year, to promote the brand's sleep-related products.
Responsible for page analysis, content copywriting, scheduling, and UI design. Collaborated with the e-commerce, SEO, and content teams to develop and optimize campaign pages.
Also, we would not only revamp the main campaign page, also would revamp the related pages about the bedroom products.
Due to CMS limitations on color block sizes, I rewrote portions of the CSS and HTML to adjust the proportions of color blocks. This not only shortened the page length but also aligned the design with the latest global guidelines, helping to expedite the page optimization timeline.
Successfully completed the first phase of optimization, delivering measurable results.
.png){kind=small}
