As a Content Developer at IKEA, I frequently participate in agile development projects. I work closely with the global IKEA UI guidelines to create custom styles tailored to various campaigns. After development, I also review data to determine if further development is needed.
We have built a new anchor layout in the CMS using HTML and CSS to boost engagement and help users find information and products more efficiently.
The original minimalist black text button had a click-through rate of 1.2%. After switching to a colorful image button, the click-through rate increased significantly to 7.7%, greatly improving anchor button engagement and enhancing user interaction with the page.
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