Introduction

Promoted campaign pages through Facebook and Google Ads with the goal of driving product sales and attracting customers to visit stores for product trials. Developed marketing strategies to increase brand visibility and customer engagement.

Project details

Responsible for Project Management and Execution of Online Marketing Campaigns

• Responsible for setting advertising goals, planning schedules, and designing landing pages.
• Designed and developed dedicated campaign pages, incorporating UX/UI principles to enhance user experience.
• Optimized pages based on monthly data report by adding features such as product review sections and embedded product videos to increase conversion rates and user engagement.

Result

After optimizing the sales pages, the brand achieved a 50% increase in in-store customer visits and a 10% growth in sales.

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